Featured Article
Consumer Choice and the New Image of Debt Collection
When we have been doing something for most of our lives, like calling consumers to collect a debt, why would we think there is any other way? Kodak had the same kind of thinking when it came to photography even though they invented the digital camera. How could a company that had $16 billion in revenues and was worth over $31 billion dollars in 1996 file for bankruptcy in 2012?
It really came down to consumer choice. When consumers had more than one choice, Kodak failed to give them what they wanted and was forced into bankruptcy because of it. We should learn from Kodak and listen to our customers. We are not giving consumers a choice when it comes to communicating with us. This is putting us exactly in the same place as Kodak, declining revenues, during a significant technological change. Read the article.
___________________________________________________________________
Highlight - Free Collection Strategy Webinars
Don't miss the next in our webinar series "Leading Strategically through the Recovery." May 6 at 3 PM EDT. Register here.
Thanks to LiveVox for their generosity - they are sponsoring the series.
Here's the line-up: