Equifax Acquires BeNow, Industry-Leading Marketing Solutions Company

ATLANTA – Equifax Inc. today announced it has acquired BeNow Inc., a provider of leading edge solutions to multi-channel marketers. Widely recognized as one of the top ten marketing solutions companies in North America, BeNow will become part of Equifax Marketing Services and enable companies to better acquire, retain, manage and grow customer relationships.

“This acquisition provides Equifax with yet another important component to our industry-leading Marketing Services capabilities, a cornerstone of our company’s three-part growth strategy: information, analytics and enabling technologies,” said Tom Chapman, Chairman and CEO. “Combining Equifax’s resources with BeNow’s industry expertise and technologies make this an ideal fit for our company.”

BeNow combines database management, analytics and support to better structure customer marketing campaigns to optimize relationships through vertical market expertise. The company’s clients include General Motors, Four Seasons Hotels and Resorts, Hammacher Schlemmer, Tower Records and MetLife.

The company will maintain its presence in Wakefield, Mass. and its CEO Brad Neuenhaus will join Equifax as Senior Vice President, reporting to Owen Flynn, Group Executive, Marketing Services. Terms of the acquisition were not disclosed.

About Equifax Inc.
Equifax Inc. is a global leader in turning information into intelligence. For businesses, Equifax provides faster and easier ways to find, approve and market to the appropriate customers. For consumers, Equifax offers easier, instantaneous ways to buy products or services and better insight into and management of their personal credit. Equifax. Information that Empowers.