Emirates Bank International, a leading financial institution in the UAE, selected PIC Solutions to conduct a Collections HealthCheck in their credit card environment.


Emirates Bank International was the first financial institution to launch co-branded credit cards in the UAE and the first in the world to launch a pre-paid cash card. PIC Solutions consultants conducted the Collections HealthCheck to ensure that existing provisioning and collections policies were aligned with the Bank?s new strategies. This assignment aimed to highlight a number of areas for development within Emirates Bank that would ensure improved business results.


Graeme Steele, Manager Group Operations at Emirates Bank, states that, “We are focused on maintaining our position as a leading financial institution in the Middle East banking market. PIC Solutions consultants used their extensive experience of the Middle East market to conduct the Collections HealthCheck. We are delighted by the outcome of this project which ensured that our collections policies and procedures were aligned with our new strategies.”


David Lewis, Director of Consulting at PIC Solutions, adds, “We are pleased to have been selected by Emirates Bank to conduct this Collections HealthCheck. Emirates Bank has set the benchmark for innovative banking strategies and for using new technology. During this assignment, PIC consultants aimed to highlight a number of areas for development and improve best practice benchmarking and revised monitoring procedures within the Bank?s credit card environment.”


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