Intelligent Results Launches First-Ever Customer Analytics Platform

Intelligent Results, a pioneer in customer analytics software for financial services companies, today announced the launch of Predigy™, the first-ever integrated analytics and decision management platform. Unlike other analytics software, Predigy can be used by both analytics professionals and business managers, dramatically increasing the availability of a scientific approach to decision making throughout an enterprise.

Also unlike other analytics software, the Predigy platform creates executables for embedding into operational systems, which enables a company to quickly turn analysis into action. A process of moving from modeling, through strategy development and simulation into action or production, is now automated for the first time ever through Predigy. What might have taken months in the past can now be compressed into weeks or even days.

This speed to action has the potential to significantly improve how banks engage with customers by enabling them to rapidly move from analyzing customer information to generating highly targeted customer outreach.

“Predigy represents a new way to apply the power of analytics to key business issues,” said Kelly Pennock, chief executive officer of Intelligent Results, and former chief scientist at the Department of Energy’s Pacific Northwest National Laboratory. “From now on, banks can focus on action, not just analysis, and that will change the nature of competition in the banking industry.”

Predigy includes five modules, which map to each step in the analysis-to-action progression. Those modules are IR Discover(tm), IR Modeler(tm), IR Strategy(tm), IR Production Engine(tm) and IR Report(tm).

According to Gartner, Inc.’s report on what’s “hot” in the world of CRM in 2006, the much-anticipated boom in analytical CRM is finally happening — the highest priority across sales, customer service and marketing is now analytics. Predigy represents a new way to apply sophisticated analytics to a variety of issues, including marketing, risk analysis, and debt collection.

Predigy also increases the scope of customer information that can be analyzed, giving financial services companies a more insightful view into customer behavior. Predigy is capable of finding what Intelligent Results calls a “predictive signal” in a wide variety of data that other analytics software cannot analyze. That predictive signal can tell a bank or collection agency which individual customers may be open to specific new product offers or new services.

“For years, banks have talked about cross-selling, but the real key to cross-selling is being able to determine what new offer will motivate which individual customers to buy a new product or service,” said Pennock, who also led multiple analytics initiatives at online retailer Amazon.com. “Predigy can do this in a very tight timeframe, and it’s something that no other analytics tool can accomplish.”

“As financial services companies work harder to stay competitive, the demand on their business is increasing,” says Chip Clarke, senior vice president at Key Bank. “With Predigy, companies can quickly identify and deploy more profitable strategies, gain actionable insights that they can act on in a shorter timeframe, and analyze more aspects of the business to gain a greater advantage. The current trend of embedding analytics into all companies’ operational systems will only continue to grow as the impact of analytics in action is realized at the bottom line.”