Optimus Wins The Data Warehousing Institute 2005 Best Practices Award

Paris, France – WeDo Soft, a leading provider of software solutions for the global telecommunications market announces that Optimus, one of its customers, won the Data Warehousing Institute 2005 Best Practices Award in the category of “Right Time Business Intelligence”. WeDo Soft is, for the second consecutive year, distinguished as a solution sponsor for the Optimus project.

Traffic data is essential to any Mobile Operator. True competitive advantage can be achieved by reaching beyond regular rated call detail records (CDRs), treating unrated call detail records (UTXs) – incoming and outgoing calls, rated or free, geo-referenced origin and destination – and enriching them with customer data. However, treating UTX data implies collecting, transforming and integrating several millions of CDR data within hours. In order to cope with this challenge Optimus has selected the Traffic Configuration Solution (TCS) from WeDo Soft.

TCS is an ETL tool designed to address Traffic Data Integration. Each kind of traffic data (Voice, SMS, MMS, UMTS, etc.) is handled through specific data flows, and each data flow comprehends different phases: importing, transforming, aggregation, enriching and inserting. At Optimus, TCS handles 14 different data sources, of which Mediation, Billing System and Prepay Platform are the most important. Traffic data is then integrated at the Corporate Datawarehouse, serving more than 200 users from Marketing, IT, Engineering, Planning and Control Management, Sales and Finance.

“The implementation of TCS allows Optimus users to have traffic information at their fingertips within hours, empowering a right time business intelligence practice. The generic ETL tools are not performant and flexible enough to handle the complexity of traffic data. This made us turn to developed scattered programs and scripts that were hard to maintain. WeDo Soft’s TCS now replaces those tools, by providing the performance and scalability needed to handle ever increasing volumes of data” states Carlos Jorge, Optimus Information Systems director.

“We are very excited to receive this recognition for the second time. We believe that the efforts that we have put into Optimus’ Business Intelligence truly reflects the markets best practices, while delivering solid results for Optimus’ business,” refers José Lourenço, partner at WeDo Soft.