By Zachary Rodgers, Click Z News
A recently settled CAN-SPAM complaint underlines the liability of companies for the actions of their affiliates.
Backed by a U.S. District Court in Nevada, the Federal Trade Commission (FTC) is requiring several porn sites keep detailed records on affiliate marketers.
“It appears to me that the FTC is demanding better control of the affiliate marketing relationships,” said spam policy expert Trevor Hughes. “And it seems to me there is plenty of room for just that.
For this complete story, please visit FTC Moves to Restrain Affiliate Spammers.
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