Experian's New Web-Based Solution Enables B2B Marketers to Increase Campaign Performance

Experian®, a global information solutions company, today announced the launch of Business Market Analyzer(SM), an online application that allows marketing executives to better analyze business-to-business customers, perform market analysis and identify the best, most highly qualified new prospects. Leveraging information from Experian’s National Business Database, the new solution gives marketers fingertip access to detailed data on more than 16 million businesses and allows them to extract additional marketing intelligence previously unattainable.

“Knowing more about existing clients and targeting the right prospects help marketers make smarter decisions, acquire the right customers and use resources more effectively,” said Mark Zablan, president, Experian’s Business Information Solutions. “With Business Market Analyzer, we are striving to help marketers optimize relationships with their current clients and provide prospect marketing information in a format that is fast, accurate and very easy to use.”

Business Market Analyzer allows businesses to add a new level of intelligence to their existing customer marketing process. By combining existing customer records with the information from the National Business Database, marketers can easily generate reports on company-specific locations such as local branches or regional offices to analyze their existing customer base.

Also a powerful prospecting tool, Business Market Analyzer allows marketers to build customized prospect lists by selecting geographic and demographic criteria. The flexible format provides users with the ability to append the data elements from the National Business Database, delivering a highly customized targeted prospect list that can be easily shared throughout the organization.

With its unique data modeling capabilities, Business Market Analyzer can even analyze the characteristics of a company’s current customers and match them with similar characteristics of companies within the National Business Database. This functionality allows users to create a customized and predictive marketing list of highly targeted, highly qualified prospects who closely resemble their best customers who are most likely to make a purchase.

For more information about Business Market Analyzer, visit www.experian.com/products/business_market_analyzer.html or call an Experian sales representative at 800 509 5604.

Experian’s Business Information Solutions will discuss Business Market Analyzer at the Direct Marketing Association (DMA) Annual Conference in Atlanta, Oct. 16-18, Booth #718.