MENLO PARK, Calif -- Latitude by Genesys, a receivables management software solution provider, announced that their end of year giving included a contribution to the Pan-Mass Challenge, a bicycle race with a mission to raise funds for cancer research and treatment at Dana-Farber Cancer Institute. 100% of every rider-raised dollar goes directly to Dana-Farber. 

“Genesys is based in California, but I make my home in Massachusetts where the race takes place and where Dana-Farber is located (Boston). So this is a local cause, and I know a couple of the riders personally. Teams are matched with ‘Pedal Partners,’—patients receiving treatment at Dana-Farber, and the direct reasons for riding and fundraising,” said Cris Bjelajac, Sr. Director of Business Operations at Latitude by Genesys

“One of my rider friends, Bill Dawson, has been doing this a long time and raised $23,828 in 2023,” continued Bjelajac. “These are funds directly benefiting cancer patients, including pediatric patients, and the research necessary to advance treatment options and find an eventual cure.” 

“Donating this Winter gives the PMC a jump on crossing the $1B fundraising threshold in 2024. To see the work the riders put into this and the results they achieve is quite inspiring and impressive. We’re glad we could make a small difference in the lives of cancer patients and toward the riders’ selfless efforts.”


The Pan-Mass Challenge

According to the organization’s website: “The Pan-Mass Challenge is a Massachusetts-based bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country. Always held the first weekend in August, the PMC raises funds for Dana-Farber Cancer Institute, a world leader in adult and pediatric cancer treatment and research.”

“Each summer, thousands of riders and volunteers from 43 states and 12 countries participate in the PMC, all with a common goal: to find a cure for cancer. 100 percent of all rider-raised funds go directly to cancer research and treatment at Dana-Farber and the Jimmy Fund. The PMC is Dana-Farber’s single largest supporter and is more than 60 percent of the Jimmy Fund’s annual revenue. Since 1980, the PMC has raised $972 million for Dana-Farber.”

The 2024 Pan-Mass Challenge will take place on August 3 and 4, but fundraising begins early. 

To make a contribution, visit

About Latitude by Genesys

Latitude by Genesys® is a comprehensive debt collection and recovery solution for managing all pre- and post-charge-off accounts and workflow processes. It provides collectors and agents with the tools to manage the debt collection and recovery process and provides full functionality for the collector’s or agent’s desktop and deploys as a true zero-footprint, browser-based environment. Since 1996, Latitude’s focus has been to provide the most forward-thinking, attractive solution to the business needs of different people and companies in the accounts receivable management (ARM) space. Acquired by Genesys in 2016, Latitude is continually growing, innovating, and reshaping the technology expectations and customer experiences of ARM companies and their consumers.

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