Email Marketing Communications From Credit Card Issuers to Their Customers Should Be Improved - Report

According to a just released report from Corporate Insight, credit card issuers are doing a less than stellar job in marketing to their customers using email. In following communications from the period July 1, 2005 through October 31, 2005, researchers received only 65 emails in total from the eleven firms they track. Even more surprising was that six of these firms sent four emails or less in the four month period while two firms sent none at all.

“In preparing for this research, we made sure that all of our accounts were enrolled to receive promotions, news, and announcements via email,” said John Cronin, Senior Analyst at Corporate Insight. “We expected to be bombarded with emails offering all types of promotions but quite the opposite was true. Much to our surprise, nearly 75% of all emails came from just three firms and 60% from two issuers. We believe there is considerable opportunity across the board for companies to take advantage of this online channel to market directly to their customers.”

“Email Marketing: Reaching Customers While Providing Card Member Control” is an in-depth look at the quality and quantity of marketing emails sent by eleven leading card issuers to their client base, and examines how each firm enables cardmembers to control the flow of deliveries to their email address on record. It includes Corporate Insight’s analysis and commentary as well detailed findings and recommendations to the industry.

For more information on this report, please visit www.corporateinsight.com.