SoundBite to Host Webinar On Strategies for Optimizing Communications With Today's Mobile Student Borrowers

Today’s student loan borrowers are more mobile than ever, making them a challenging segment to reach. Student loan organizations are looking towards new technology that combines voice, text and email communications to increase penetration and response rates. Innovative student loan originators, guarantors, and collections agencies are using the SoundBite multi-channel Intelligent Communications Platform to more effectively communicate with student loan borrowers.

On October 9, SoundBite Communications will host a webinar illustrating the various strategies that can be deployed to communicate with today’s student borrowers. Todd Tallman, co-chair of the Student Loan Service Alliance Private Loan Collections Subcommittee and Collections Operations Manager at Iowa Student Loan Liquidity Corp. will be a guest speaker. Webinar attendees will receive a complimentary white paper titled, "10 Techniques to Improve Response Rates from Student Borrowers." Implementing a multi-channel communications strategy allows student loan organizations to reach borrowers by the most appropriate vehicle based on the content of the communication and the borrower’s preference.

"Implementing a multi-channel communications strategy that encompasses voice, text and email enables student loan organizations to more effectively reach borrowers by communicating with them via their most utilized and preferred channels," said Mark Friedman, chief marketing and business development officer at SoundBite. "Our robust offering also includes a Free-to-End-User text messaging option, making it possible for organizations to deliver text messages to borrowers without the borrowers incurring any cost."

WHEN: Thursday, October 9, 2008 4:00 p.m. ET/1:00 p.m. PT

WHAT: Webinar attendees will gain specific industry knowledge to understand:

How the use of a multi-channel communications strategy consisting of voice, text and email can increase your response rates
Why text messaging is a viable communications vehicle to reach mobile student borrowers
Techniques to accelerate student loan collections

WHO: Alan Berrey, vice president, Market Development, Text and Mobile Messaging, SoundBite Communications – Alan Berrey works with SoundBite’s clients and prospects on how to optimize campaign results by incorporating text messaging into their overall customer communications strategies. Berrey was the founder and CEO of Mobile Collect, a mobile communications solutions provider and pioneer in Free-To-End User (FTEU) text messaging, which was acquired by SoundBite in February 2008. Prior to creating Mobile Collect, Alan worked as vice president of strategy for a global leader in text message processing.

Todd Taliman, co-chair, Student Loan Servicing Alliance, Private Loan Collections Subcommittee Collections Operations Manager, Iowa Student Loan Liquidity Corp. – Todd Taliman has over 16 years of experience working in all aspects of consumer collections from early intervention to post judgment recovery. Todd has a Bachelor of Science Degree from Iowa State University in Business Communications.

About SoundBite Communications, Inc.
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.