The International Association of Commercial Collectors (IACC) has launched a series of communication initiatives aimed at helping its members market themselves while also raising awareness that IACC membership denotes adherence to high ethical and professional standards.
The IACC Marketing Toolkit has been developed to help members educate their clients and prospective clients about the expertise and insights they possess as a result of their IACC membership.
The toolkit includes: promotional brochures, website FAQs on how to select a commercial collector, suggested LinkedIn copy, and a complete PowerPoint presentation on when to hire a commercial collection professional. Two customizable press releases, along with guidelines on working with the press, are provided for members who wish to secure more positive publicity.
“We believe this new members-only offering will provide a leg up to members who do not have the time or resources to create their own marketing campaign,” said IACC President Tom Brenan. “All the work has been done for them in the toolkit; they can use it with ease.”
To support heightened utilization of the IACC website as a source for information and education, it was revamped in late January at www.commercialcollector.com. The new, user-friendly website provides easy access to information about upcoming professional development opportunities, informational products, members-only resources and association news.
The new website also serves as an essential resource to creditors. The IACC member directory provides a well-organized list of commercial collection agencies that meet IACC’s stringent ethical and professional standards. An informative brochure, Commercial Collection Guidelines for Credit Grantors, is also available on the website.
Members of the media searching for experts on commercial collection issues can now arrange interviews with a simple phone call, thanks to IACC’s creation of a Media Expert Rapid Response program. In addition, IACC has been reaching out directly to media outlets with commercial collection success stories.
“Stepping up our marketing efforts in 2015 is a win-win for both IACC and our members. I am excited about this new direction and know it will bring greater attention to IACC’s contributions to the commercial collection industry,” said Brenan.
The International Association of Commercial Collectors, Inc. (IACC) is an international trade association comprised of more than 300 commercial collection agencies, attorneys, law lists and vendors. With members throughout the U.S. and in 25 international countries, IACC is the largest organization of commercial collection specialists in the world. The IACC contributes to the growth and profitability of its members by delivering essential educational and professional tools and services in a highly collaborative and participatory environment. For more information, visit www.commercialcollector.com